Home / About Joey
The good boy in charge

Meet Joey

Chief Fit-Tester, resident snack goblin, and the whole reason Side Eye Supply Co exists.

Joey
Joey · founder's Frenchie
Fawn pied · professional side-eye

He judges everything. So should you.

Joey's a fawn pied French Bulldog with a side-eye so withering it named the company. It comes out in full force the moment a crisp packet opens three rooms away — he knows.

He's a velcro dog, a champion snorer, a ball fanatic, and a snack goblin of rare talent — and the toughest quality-control department a small pet brand could ask for.

The dog who started it all

Kitting Joey out was a saga. Standard harnesses swallowed his barrel chest or slipped straight off. Half the gear that looked right had to be shipped in from overseas for a fortune — and half of that still didn't fit. We lost count of the returns.

Eventually the penny dropped: every South African Frenchie owner was stuck in the same expensive loop. So we built the shop we wished existed — and made Joey the boss of it.

Joey at home
Joey at home — supervising, with backup.

His actual job title: Chief Fit-Tester

Nothing earns a spot on the site until it's been on Joey first. If it rubs, gaps, slips, or annoys him, it's out. When you see “Joey-tested” on a product, that's not a slogan; it's a job he takes very seriously (mostly for the treats).

Shop what Joey approved

Every piece, fit-tested on the boss himself.

Shop the range →